Create Content that Matters to the People
Content Marketing
If You Built It, They Will Come.
Create engaging content that piques the interest of your audience
Promote it where your audience hangs out online
Use the resulting data to drive insights for future content creation efforts
We believe that content is the engine that drives all your digital marketing efforts, and that the quality of your content will dictate the success of your website.
Understanding Your Audience
Our approach to content marketing starts with understanding your audience. Without knowing who we’re trying to reach, it’s impossible to know how to reach them.
Once we’ve created personas based on your audience, we focus our attention on picking the right topics based on search volume, buyer intent, difficulty relative to investment, and brand alignment.
Next, we’ll determine how much new content we’d need to create versus what we can accomplish utilizing existing site content. Brands can see success from better curating existing content and determining which content should be:
- Retired
- Reformatted
- Redirected
- Repurposed
We begin the creation process once we understand how much new content needs to be created.
From there, we’ll focus on building links that matter thorough Digital PR, promoting your content on social media, and then reporting on the success of each piece to better inform your strategy in the future