How are we Different
Our data quality and server capabilities are second to none and allow each ongoing executed campaign to sustain consistent results which is not the standard in this industry. If we notice that a campaign is not performing well we first will address the client and review the creative for any messaging loopholes which may cause a lack of effectiveness. We will then modify the campaign to help optimize the results in real time to the levels expected.
Our # 1 priority is client satisfaction and building a long-term partnership with our customers.
Case Study
Real Estate Marketing Case Study: 226 leads in 50 days
Search Engine Optimization
Content Marketing
Social Media Marketing
Are you looking for help with marketing your mortgage brokerage in USA? The task of marketing mortgage services can be challenging and it’s important to understand what tactics and initiatives will work — and what won’t work.
At Lead Better Digital, our team has in-depth experience marketing to homeowners and developing strategies for mortgage brokers and mortgage lenders. We have firsthand knowledge of what strategies are able to effectively generate leads in the mortgage industry.
Read our case study for more details:
The marketing campaign for Main Street Mortgage included:
Strategic Messaging & Buyer Personas Creation
New Branding & Logo Design
New Website
SEO Work (Blogging & Link Building)
Conversion-Optimized Landing Pages
Google Ads
Facebook Ads
Email Marketing
Video Advertising
Video Production
Divorced or Separated Couples
Discharged Bankrupts
New Immigrants to Canada
New Entrepreneurs
The Brand Creation Process
The first phase of the campaign was to develop a new brand name and logo design, which would be used in the campaign and in future marketing materials. During our initial strategic messaging session, our team collaborated with the client to identify the brand vision and core values, and to generate ideas for potential business names — in addition to the four buyer personas mentioned earlier.
A few weeks after the strategic messaging session, our team presented the client with two final concepts, including logo designs, preliminary branding guides, and mock-ups showcasing examples of the new logo on web pages, in print designs, on signage, etc.
Creating A New, SEO-Focused Website
After completing the branding process, our team began developing the new website. The website was launched on a new domain in midApril 2018 and was supported with a paid search campaign to showcase the new brand and raise awareness in select geographies. The new site’s content included four conversion-focused landing pages (one for each buyer persona), which were designed for both organic search and to support paid search campaigns, as well as eight blogs targeting specific keyword topic clusters related to the buyer personas.
As we were launching a new domain, our team put a heavy focus on off-page SEO to mitigate what’s known as the Sandbox Effect (a Google filter that prevents new sites from ranking in top results initially), including a comprehensive citation audit and cleanup, as well as a link building package.
The new website build and SEO work resulted in over 2,500 users in the first year, a bounce rate under 60%, and 33 conversions from organic traffic alone.
The site was also able to capture a number of featured snippets and top organic rankings for popular search terms, which were closely related to the buyer personas that we had created.
Campaign Structure (Data, Channels, Traffic Metrics)
- Campaign Period: June 23 to July 23, 2018
- Consumers Targeted: 10,000
- Geography: Dealership PMA (Primary Market Area)
- Audience Targets: Super Responder (Lease Expires, New Movers, New Parents, Newlyweds, New teen drivers, In-Market Buyers)
- Emails Delivered: 2 separate deployments of 10,000 (total of 20,000 records delivered in a 30 day period)
- Social Media Impressions: 40,417
- Email Opens: 2,805
- Email Clicks: 312
- Social Media Clicks: 289
- Total Clicks: 601
Campaign Structure (Data, Channels, Traffic Metrics)
- Campaign Period: June 25 to July 25, 2018
- Consumers Targeted: 15,000
- Geography: Dealership PMA (Primary Market Area)
- Audience Targets: Super Responders (Lease Expires, New Movers, New Parents, Newlyweds, New Teen Drivers, In-Market Buyers)
- Emails Delivered: 2 separate deployments of 15,000 (Total of 30,000 records delivered within a 30-day period)
- Social Media Impressions: 60,545
- Email Opens: 4,226
- Email Clicks: 348
- Social Media Clicks: 374
- Total Clicks: 722
Campaign Performance (ROI/ROAS)
- Investment: $3,000
- New/Used Vehicle Sales Attribution: 11
- Cost per Vehicle Sold: $273
- Service ROs Generated: 38
- Service ROs (New, not in Dealer DMS): 10
- Service ROs (One Year + dormant DMS): 18
- Cost per Service RO Attribution: $107.14
- Cost per Sale & Service RO (combined): $76.92
Campaign Structure (Data, Channels, Traffic Metrics)
- Campaign Period: May 18 to June 18, 2018
- Consumers Targeted: 20.000
- Audience Segments: 20 mile radius of dealership location, 2005-2015 Chrysler brand owners and competitive brand owners in market
- Audience Targets: Super Responder Types, Demograpr-ks, Geo Range, etc.
- Emails Delivered: 2 separate deployments of 20,000 records (two drops to the same 20k audience; total of 40k deployed in 30 day period)
- Social Media Impressions: 80,504
- Email Opens: 6,489 (16.22%)
- Email Clicks: 350 (0.88%)
- Social Media Clicks: 419 (0.52%)
Campaign Performance (ROI/ROAS)
- Investment: $4,000
- New/Used Vehicle Sales Attribution: 9
- Cost per Vehicle Sold: $444
- Service ROs generated: 131
- Service ROs (New, not in Dealer DMS): 12
- Service ROs (One year + dormant DMS): 11
- Total Service RO Attribution: 23
- Cost per Service RD Attribution: $174
- Cost per Sale & Service RO (combined): $125