search SEO & SEM

Organic visibility that compounds. Paid search that performs.

We run integrated search programs that win across both surfaces — technical SEO and topical authority on one side, full-funnel paid search precision on the other. One team, one forecast, one revenue number.

Search Performance
Trailing 30 days • Enterprise SaaS portfolio
Live
Organic Clicks
284K
↗ +42%
Avg. Position
4.8
↗ +6.2
Paid ROAS
6.4x
↗ +1.8x
Top movers this week
b2b lead generation strategy
#2
8
white-collar defense firms
#3
5
enterprise demand generation
#7
12
ai engine optimization (geo)
#1
4
trending_up
+184% organic
YoY clicks growth
ads_click
$0.84 CPC
Down 38% Q/Q
2.8M+
Monthly organic clicks driven
6.4x
Avg. blended search ROAS
184%
YoY organic traffic growth
38%
Avg. reduction in CPL

Six search disciplines, one operating team.

SEO and SEM live in the same room, on the same dashboard, against the same pipeline target. No siloed agencies competing for credit — one accountable search practice with a documented playbook.

SEO
construction
01 — Foundation

Technical SEO

Core Web Vitals, crawl budget, site architecture, internal linking, structured data and JS rendering — engineered for performance and indexation.

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SEO
hub
02 — Authority

Topical Authority & Content

Cluster maps, pillar pages and editorial briefs that build category leadership — measured in non-brand share of voice, not word count.

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SEO
smart_toy
03 — Next-Gen

AI Engine Optimization (GEO)

Citation strategy for ChatGPT, Perplexity, Google AI Overviews and Claude. We track AI mention share and engineer content that gets surfaced.

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SEM
ads_click
04 — Acquisition

Paid Search & Shopping

Google Ads, Microsoft Advertising and YouTube — full-funnel campaigns built on smart bidding, audience layering and intent-based keyword maps.

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SEM
edit_square
05 — Conversion

Landing Pages & CRO

Conversion-engineered landing pages, A/B testing programs and message-match audits — paired with quality-score-optimized ad copy at scale.

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SEM
insights
06 — Measurement

Attribution & Bidding

Enhanced conversions, server-side tracking, offline conversion imports and tROAS/tCPA bidding tuned to your real revenue — not last-click.

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Search numbers that compound month over month.

A live view of how our blended search programs perform across the portfolio — organic traffic that compounds, paid spend that converts, and SERP coverage that expands.

Organic vs. paid clicks
Trailing 12 months • Portfolio average
+184% organic YoY
SERP coverage
By feature type
Keyword position distribution
Tracked terms, current quarter
38% in top 10
Cost per acquisition trend
Paid search, weekly
−38% Q/Q

A disciplined, four-stage operating model — engineered for compounding outcomes.

We don’t sell retainers. We deliver a forecast, a plan, and an operating system — and we run it weekly with your team, in the open.

01

Audit & Diagnostic

Technical crawl, content gap analysis, backlink audit, paid account structure review and SERP landscape mapping — all in week one.

02

Strategy & Forecast

Topic clusters, keyword priority map, paid account restructure and a quarterly traffic + pipeline forecast tied to revenue math.

03

Build & Launch

Technical fixes shipped, content production at cadence, paid campaigns relaunched and attribution wired up — inside 30 days.

04

Operate & Optimize

Weekly SERP reviews, bi-weekly paid optimization sprints, monthly executive reporting and continuous experimentation.

Ready to build a search engine that compounds revenue every quarter?

Book a 45-minute strategy call with a senior partner. We’ll review your current SEO + SEM math, surface the top three leverage points across both channels, and share a 90-day plan — whether or not we end up working together.

No commitment. SEO & SEM audit included.
bolt
90-Day Search Forecast
Projected combined traffic lift