Real campaigns. Real numbers.

Our client is a boutique executive recruitment firm that specializes in talent acquisition for the manufacturing vertical. At the time we began working with them they had a total of 4 employees and were generating approximately $270k in annual revenue. Their goals are to grow the business to $1M in 2 years, and $5M within 5 years.

The client was having a very difficult time growing beyond their current level and was not able to hire additional staffing to dedicate to sales. Additionally, their marketing budget was limited.

After defining the target buyer — HR professionals (VP level & up) within the target vertical of manufacturing — we queried our B2B business data files for the email addresses of the target buyers, consisting of over 125,000 records. We executed a highly focused outbound email marketing campaign to this audience on a monthly basis, and retargeted with both social media and display ads. The interested buyers were then directed to the client’s inbound lead capture process for qualification.

In the first year of employing this strategy, our client acquired over 40 new clients that resulted in at least one placement per company, and several with multiple placements. These newly acquired clients resulted in an annualized billing revenue of over $875,000.

MyLoanCare came to Lead Better Digital near the end of 2018. Their goal was to create an approachable and professional brand, and build a marketing campaign that would increase lead conversion — they also wanted to be known as the top alternative lender for A- and B+ mortgage clients. MyLoanCare’s promise is to make it simple to access a mortgage, regardless of your situation.

Our team developed four distinct buyer personas in collaboration with the client: Divorced or Separated Couples, Discharged Bankrupts, New Immigrants to Canada, and New Entrepreneurs. The mobile-responsive website was strategically built to convert traffic to leads using four persona-specific landing pages, optimized with researched keywords to rank well in organic search.

Our team produced six 30-second tip videos, each addressing a specific persona’s challenges and marketed as a cold audience on Facebook. Engaged viewers were retargeted with additional brand-vision videos. A new domain launched in April 2018 supported by paid search and remarketing, plus a comprehensive citation audit, link building, and off-page SEO to mitigate the Sandbox Effect.

From a new domain with zero presence, the site grew to receive an average of ~500 users and 5 conversions monthly — mostly from organic, direct, and referral traffic. With paid search and remarketing campaigns as an additional source of traffic and leads, the MyLoanCare brand is well-positioned for continued growth as a premier provider of A- and B+ lender mortgages.